user advocate focused on delivering strategic and meaningful user experiences
Role: Solo UI/UX Designer (End-to-End Design)
Project Duration: 6 Months
Tools Used: Sketch, Miro, Framer, Usability Testing
Project Overview
The Challenge:
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The healthcare system is often complex and frustrating for patients, as finding the right specialist, dealing with insurance, managing prescriptions, and tracking medical history can be overwhelming. On the other side, healthcare providers struggle with administrative burdens, making it harder to focus on patient care.
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I was tasked with designing a patient-centric healthcare app that:
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Allows users to input symptoms and insurance details to find the best-matched specialists.
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Enables instant appointment booking.
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Manages prescriptions, treatment history, and follow-ups.
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Includes a provider dashboard for doctors to manage patient records efficiently.
As the sole UI/UX designer, I led user research, wireframing, prototyping, testing, and final handoff for both patient and provider interfaces.
Design Process
Research & Discovery
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User Research
1. I actively participated in user interviews with patients and doctors to identify pain points.
Key insights:
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Patients wasted time calling clinics to check insurance compatibility.
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Doctors needed a centralized way to track patient progress.
2. While interviewing, I also analyzed successful competitors on the market (Zocdoc, Healthgrades) to find gaps in UX.
Problem Definition
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How might we simplify specialist discovery and booking for patients?
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How might we reduce administrative workload for healthcare providers?
Wireframing
Mapped user flows for:
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Patient onboarding (symptoms input, insurance verification).
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Clinic/specialist search & booking.
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Prescription & history management.
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Doctor dashboard (appointments, patient records, prescriptions).
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Then I created low-fidelity wireframes to test navigation logic.
UI Design & Prototyping
Patient App Design
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Symptom Checker: Auto-suggestions based on input (like ChatGPT for healthcare).
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Insurance Filter: Clear visual indicators for in-network providers.
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Booking Flow: Minimized steps with real-time availability.
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Medical History: Timeline view for easy tracking.
Healthcare Provider Dashboard
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Patient Management: Quick access to records, notes, and prescriptions.
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Appointment Scheduling: Drag-and-drop calendar integration.
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Analytics: Treatment progress and follow-up reminders.
Usability Testing & Iteration
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Conducted A/B testing on key flows (booking vs. competitor apps).
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Refined UI based on feedback:
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Added emergency care quick-access button.
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Simplified insurance verification with scanning option.
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Improved doctor dashboard with bulk actions for efficiency.
Key Design Decisions
✅ Minimalist UI with Clear CTAs – Reduced cognitive load in a stressful context (healthcare).
✅ Insurance Transparency – Highlighted coverage status upfront to avoid surprises.
✅ Two-Sided UX – Ensured both patients and doctors had intuitive workflows.
✅ Accessibility-First Approach – High contrast, readable typography, and voice input support.
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Outcome & Impact
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Patient bookings increased by 40% due to streamlined search.
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Doctors reported 30% less time spent on admin tasks.
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Positive user feedback on prescription tracking and follow-up reminders.
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Lessons Learned
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Stakeholder alignment is critical – Balancing patient needs with clinic workflows requires multiple iterations.
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Healthcare UX demands extra clarity – Users under stress need even simpler interfaces.
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Solo design teaches resourcefulness – Wearing all hats (research, UI, testing) improved my problem-solving skills.
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