user advocate focused on delivering strategic and meaningful user experiences
JBJS
High loaded web source for Health-care professionals
I was responsible for the design for ambitious, fast-growing medical media and CME e-learning project "JBJS Capable"
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Role: full cycle of UX & UI, prototypes, user journeys, deliverables. Participated in user research interview analysis.
Challenges
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users hard to quickly get a particular information he/she/they’re looking for
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lack of retention
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users don’t know about new features coming out
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the look of the website become outdated -> less numbers of new users
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absence something special, what can make it stand out from competitors
Key users
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Senior Healthcare professionals (10+ years on practice)
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Intermediate practitioners (2-10 years of practice)
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Newcomers, who’s just start their practice (less than 2 years)
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Graduates, who don’t have actual practice yet
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Occasional users​
Prioritizing
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users hard to get a particular information he/she/they’re is looking for
This problem among others, seems to have the highest impact for a number of key users. So, we’ve decided to start with it and resolve other issues during the addressing the major one.
Solutions:
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Create new paths for organizing and navigating among content
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Provide user an opportunity/space to customize their favorite content & it’s placement
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Make a room for promoting new features
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That’s how the “Capable” was born. The space within the JBJS.org where users can customize content they most likely want to see in a day-to-day basis.
Development
The client had main page redesign recently (just one page, created by a side vendor), so I decided to support it and go further same way. Consistency is a must when it comes to user-friendly approach.
We started with a bunch of deferent design versions with mobile-first in mind.
Series of team’s brainstorming were following. We were trying to figure out a shortest and simplest different user’s journeys, as well as clearing chosen design option.
At this stage two high fidelity, click through prototypes for mobile and for a desktop were ready. Now the user-tests were need to took places. We selected representatives of target audiences and conducted them.
Success
Needless to say, our strategy was right. 100% of respondents find the opportunity to customize their content, absolutely useful. In fact, many of them started to ask when we were going to implement it. Of course, during user tests misses have appeared, but hey, as well as great insights!
After rounds of iterations after, we have a nice, clean, and useful product. Unique and approved by such a high-demanding audience as a healthcare Professionals. And it’s not the end of this fascinating journey, we’ve just started!
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Prototype:
